After 18,000 submissions in the Tame the Name promotion, several months of waiting, polls of G8 enthusiasts and El Camino loyalists, Pontiac has officially announced that the new segment-defining G8 Ute will be called the “G8 ST“. We love the name, however, we’re thinking that Pontiac will need the entire width of the tailgate should they decide to release a “Pontiac G8 ST GXP”. Alphabet soup anyone?
“Frankly, we were blown away by both the volume and quality of the names that were submitted,” said Craig Bierley, BPG product marketing director for cars and crossovers. “‘G8 ST’ was one of the most popular suggestions, plus we noticed a far broader trend toward simple, easy-to-remember names.”
So what about the El Camino nameplate? According to Pontiac, it was one of the more popular entries submitted as a moniker for the G8 ST. However, after months of consideration and feedback from people like you, GM has decided to honor the El Camino’s unique place as part of Chevy’s heritage and not use that nameplate on a Pontiac.”
[Source: GM]
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